LONDON – October 27, 2021 – Story House Egmont is thrilled to announce the launch of CoComelon Magazine. Based on the exceptionally successful pre-school brand, every issue of this cheerful new magazine helps pre-schoolers learn letters, numbers, and colours, as well as covering important life lessons and providing parents an opportunity to teach and play with their children as they enjoy the content together.
The reach and strength of the CoComelon brand is unprecedented. On YouTube, CoComelon is the no. 1 kids’ channel, the no. 1 educational channel, and the no. 2 channel worldwide! CoComelon garners an incredible 2.5 billion monthly views on YouTube and is adding to its 119 million subscribers every day.
On Netflix, CoComelon has been delighting young audiences the world over. It was 2020’s most watched show, and so far in 2021 it has been featured in the top 10 list for an astonishing 258 consecutive days.
Combine this with further reach on BBC iPlayer, Cartoonito, Tiny POP and SKY Kids and this makes CoComelon the world’s most watched kids’ show, with the largest kids’ audience ever.
CoComelon is the latest addition to Story House Egmont’s enviable pre-school portfolio which currently includes Thomas & Friends, Milkshake!, Ryan’s World, PAW Patrol, the UK’s no. 1 pre-school magazine, and PAW Patrol EXTRA, which launched into the UK market in August this year, to resounding success. Story House Egmont’s continued triumphs in the pre-school magazine market are underpinned by their understanding that the unique package of print activities, stories and play have a valuable role in improving literacy, reading for pleasure and child development.
The launch issue comes with a fun Doctor Playset and complementary content inside the magazine which encourages young fans to ‘Play Doctors’. Children will delight in this fun activity, whilst also benefitting from the social and personal development aspects of role-play, such as imagination, storytelling, and co-operation. There are also 45 fun stickers for little fingers to appreciate in this first issue, alongside a tick and stick reward chart to incentivize all those mini milestones that young children achieve every day.
The retail reaction to CoComelon consumer products has been extremely strong and the magazine is no exception. Over 14,000 retail outlets are stocking the magazine in the UK, enhanced by mass-market listings achieved across all major grocery, convenience, and discount outlets. Further promotional activity is happening in-store to celebrate the first issue at Tesco, Asda, Morrisons, Sainsbury’s, Co-op, and LIDL, to drive prominence and awareness of this new monthly pre-school magazine with consumers.
Laura Adnitt, Publishing & Brand Management Director said, “We are delighted to be launching the CoComelon magazine and sharing this joyful brand in a printed format with thousands of young families across our publishing network. CoComelon, with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio. We are incredibly excited by this new entry into the market and can’t wait to see the consumer reaction to CoComelon magazine!’
Katie Wilkinson, Publishing Manager for Moonbug’s EMEA Licensing Agent, ThePoint.1888 said, “To launch a new title into 14,000 retailers in the UK from the start is quite incredible and shows the immense popularity of CoComelon. Story House Egmont have done an incredible job capturing the essence of this brand in a new magazine and are supporting with an exciting marketing plan. I cannot wait to see this launch!
Adam Steel, International Licensing at Moonbug, said “We’re delighted to be launching the CoComelon magazine, allowing all our fans and their families to interact with the brand in a printed format. It’s also a delight to have Story House Egmont join the Moonbug family as a market leading publishing partner.
CoComelon magazine will launch in UK, Poland, Sweden, Norway, Czech Republic, Hungary, and Croatia in 2021. With Australia, New Zealand, Germany, Austria, and Switzerland all due to market in early 2022.