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February 2020, London- Egmont’s first issue will hit shelves on 12th February.


Egmont Publishing, the UK’s leading specialist children’s publisher, is excited to announce the launch of Milkshake! magazine later this month. The new magazine brings together Egmont’s unique consumer insight and editorial expertise with Milkshake!, Channel 5’s multiplatform pre-school brand. During its daypart, Milkshake! is the top performing TV segment on a free-to-air channel and is experiencing an amazing 15% growth in kids’ viewership YoY*.

A fun and engaging compilation magazine for all children who love Milkshake!, Egmont’s magazine will be aimed at 3-5 year olds. In the new Milkshake! magazine, readers can learn and play with their favourite characters including Peppa Pig, Paw Patrol and Thomas & Friends, as well as their favourite Milkshake! presenters too. All 44 pages of Egmont’s first issue of Milkshake! magazine will be full of pre-school fun, plus an extra eight-page Peppa Pig mini mag and an amazing Peppa Pig shopping set, so Milkshake! readers can extend the world of play and discovery beyond the magazine.

Through Egmont’s extensive research, Milkshake! magazine’s fresh new content will be rooted in Early Years Foundation Stage learning, delivered through fun and play, with Egmont’s Ages and Stages insight ensuring that every page caters to multiple skill levels and abilities. And there is something for the grown-ups too, with friendly bonus ideas throughout the magazine to boost their child’s learning as they chat, play and read together.

Over the next twelve months, Milkshake! magazine will be promoted at the end of Milkshake! programmes on air. Milkshake! fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online. As well as social media advertising across Milkshake! and Egmont platforms, a website takeover for Milkshake! magazine will run on popular parenting website, UKMums.tv.

Kiran Vara, Publisher of Milkshake! magazine, said, ‘We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers*. We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers!’